Rhetorical Strategies Part I

Ethos- author's credibility

• The author, Johannes Himmelreich is a philosopher who works with engineers in "Stanford's Center for Automotive Research."
• Diana Divecha is credible because she has a Ph. D in psychology and she's an assistant clinical professor at Yale

Pathos- passion of the speaker

Logos- logic and/or logical appeal

Kairos- appropriate tone & structure at the right time